When our founder visited Kauai for a vacation in April, 2018 he arrived 2 days after the entire North side of the island was wiped out by a flood. His visit became an outsider's view of survival, a community in action, and an intense focus on protecting what remained.
Throughout his visit, he met several residents that had their lives turned upside down by the flooding. Homes were lost, farms turned into lakes, bridges were washed away, and rescues via helicopter were ongoing. The most impactful piece, however, was the aloha that the residents carried with them.
He decided it best to leave the island and get out of the way, but there was something driving him to help in any way possible. Understanding that food unites us, he spent months in communication with food manufacturers in Kauai, and he began ordering products to build a salt blend.
Malama 'Aina translates as "a means to care for and nurture the land so it can give back all we need to sustain life for ourselves and future generations." This is the essence of sustainability, community, and responsibility.
That being said, 100% of the profitsfrom this blend are being donated tothe non-profit organization, Malama Kauai. They are working closely with farmers, residents and those affected by the floods to help them rebuild. The money goes directly to assisting those that need it and to put protective measures in place if this happens again.
Sprinkle in some help from partners such as Executive Chef Matt Beaudin of the Monterey Bay Aquarium, and, together, we can really make a difference.
Thank you for your support.
INGREDIENTS : 4 oz.
Kiawe smoked Pico Blanco finishing salt, Kauai Juice Co "original hot sauce" marinated and pickled kalo, Aunty Lilikoi passion fruit lychee, celery, Kauai Coffee Co "Poipu Estate Peaberry" coffee, charred cayenne, sweet red peppers, activated charcoal.